How It Works
Get instant insights into any food product in just three simple steps. No more guessing what's really in your food.
1. Scan the Label
Simply point your camera at any ingredient list. Our AI instantly reads and processes the information.
2. Get Instant Analysis
Our AI analyzes the ingredients using the scientifically-backed NOVA classification system in seconds.
3. Make Informed Choices
Understand the processing level and make healthier food choices for you and your family.
Powered by Science
Our analysis is based on the NOVA food classification system, developed by researchers and recognized by health organizations worldwide. It categorizes foods based on the extent and purpose of processing rather than just nutrients.
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The Science Behind NOVA
NOVA is an internationally recognised food classification system that categorises foods based on their degree of processing, not just nutritional content.
Group 1: Unprocessed
Fresh fruits, vegetables, grains, and natural foods
Group 2: Processed Culinary
Oils, butter, sugar, and salt used in cooking
Group 3: Processed
Canned vegetables, cheese, and simple processed foods
Group 4: Ultra-Processed
Industrial formulations with additives and preservatives
Our approach is based on research like "The UN Decade of Nutrition, the NOVA food classification and the trouble with ultra-processing". Want to learn more about the science? Check out the full research there.